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The How.
The How.
The How.
BRINGING THE AUSTRALIAN AD INDUSTRY TOGETHER FOR DISABILITY REPRESENTATION.
Nearly 20% of Aussies have a disability, but only 1% of ads represent them. And this powerful stat sparked a powerful movement.
Shift20 Initiative
Dylan Alcott Foundation
​This award-winning and industry-changing campaign from the Dylan Alcott Foundation loudly challenged brands and marketers to create more inclusive advertising, to help shift the statistics towards better disability representation.
Working with the conceptual creative team and a whole crew of super Special people, I worked on this campaign developing a suite of copy and assets - including the Shift20.org website and the campaign's long copy ad which blanketed the Aussie press on launch day.
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An epic campaign to work on and a 2023 highlight, hands down.
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